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Building great teams in the age of AI
The journey of building a team has no fixated end. A great team is one that comes together on a mission of bettering themselves first and...
Marwa Kaabour
Apr 23, 20233 min read


A blueprint to branding for strategy
The key to being seen, heard, and understood is unpacked in a clear branding formula. Most companies spend enormous investments on...
Marwa Kaabour
Apr 23, 20232 min read


How is the role of marketing evolving?
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
Apr 23, 20231 min read


The Wonder Women of MENA: Marwa Kaabour
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
Apr 23, 20231 min read


A Sustainable Ramadan: Extending the Values to our Planet
Ramadan and the subsequent festive season have a huge impact on the environment. In the GCC nations, as per conservative estimates,...
Marwa Kaabour
Apr 23, 20233 min read


A blueprint to branding for strategy
The key to being seen, heard, and understood is unpacked in a clear branding formula. Most companies spend enormous investments on...
Marwa Kaabour
Apr 23, 20232 min read


I am finally living in the NOW!
Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived in an anxious-filled...
Marwa Kaabour
Mar 23, 20234 min read


Reading: My Career Companion
Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...
Marwa Kaabour
Mar 23, 20235 min read


UN Climate Change
The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...
Marwa Kaabour
Mar 23, 20231 min read


There is no manual for building a corporate culture, there is communication!
How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...
Marwa Kaabour
Mar 23, 20233 min read


Global Greenhouse Gas Emissions by Economic Sector
Watching some of the sessions of COP27 yesterday was a true eye opener. Tackling the topic of emissions was one that grabbed my...
Marwa Kaabour
Mar 23, 20231 min read


Dubai Fitness Challenge
I participated in the iconic #DubaiRun as part of the Dubai Fitness Challenge 30x30 this morning. It is said that more than 193,000...
Marwa Kaabour
Mar 23, 20231 min read


12 Easy Green Resolutions To Make in 2022 | World Centric
This is the time when we rush to make our resolutions and promises to ourselves in 2023. I hope you find it in your beautiful hearts to...
Marwa Kaabour
Mar 23, 20231 min read


7 Lessons I’ve Gathered From A Decade of Client Servicing
I was lucky to start my career in one of the World’s best advertising agencies. I also worked for big multinational agencies and...
Marwa Kaabour
Mar 23, 20233 min read


I am a working mum and I love it
Being a mother in the workplace has been an age-old reason for HR Managers, bosses and recruiters, to hold against and question a working...
Marwa Kaabour
Mar 23, 20234 min read


I love Dubai; a branding lesson from the city of Dubai
Dubai, the much-loved city with its bustling harbor and zestful streets has come a remarkably long way from the fishing village that it...
Marwa Kaabour
Mar 23, 20235 min read


Collide: In-house or Outsource?
Marketers across industries tend to agree on many strategic approaches, yet, they differ in their perspectives on outsourcing creative...
Marwa Kaabour
Mar 23, 20231 min read


The latest in urban mobility
Al Masaood Automobiles recently launched the new Renault concept store, which is the first of its kind in Abu Dhabi and has been designed...
Marwa Kaabour
Mar 23, 20232 min read


Building Resilience
If you examine the life story of the earlier Muslim leaders, you’ll be startled to see how often they have demonstrated resilience during...
Marwa Kaabour
Mar 23, 20231 min read


Is Our Creativity Being Jeopardised?
This article was first published on the website of the Marketing Mania Show https://www.marketingmaniashow.com/whats-the-story/is-our-cre...
Marwa Kaabour
Mar 23, 20234 min read
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