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Marketing and communications on the job

Are you looking to master the domains of Marketing & Corporate Communications on the Job? Do you want to establish your marketing department from scratch? Are you looking for crash courses on Branding, PR, Media Relations, Internal Comms & Strategy? This book is for every aspiring marketer.

marketing and communications on the job
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Testimonials

"Looking to create a MarCom function from scratch (or need to overhaul the existing one), without breaking the bank? then look no further. This book is a two-in-one bundle which first helps you establish MarCom functions, and then covers popular communication disciplines such as branding, PR, media relations, and more. This is not another theoretical advice book that sounds good on paper but falls short on delivering the desirable results.  If you are looking for tangible steps that you can implement today towards creating an effective Marcom strategy, go for it."

Prafull Sharma
Cofounder & CEO LeadsPanda
Author, The One Page Marketing Content Plan

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About the Author

Author Marwa Kaabour shares tried-and-tested frameworks, effective checklists, and tangible skills that you can use to decode the disciplines of marketing and communications. Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.

The world is changing at a rapid speed, and the lines between marketing and communications are blurring. Budgets are shrinking, but expectations are expanding. The timeless, effective tips in Marketing and Communications on the Job will future-proof your skills, and support you time and time again – even when the world is in a state of chaos and bewilderment.

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​Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.

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​Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team.

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